Adding a logo to your videos is one of the simplest ways to brand your content. Whether it is a corner bug that sits in the frame throughout the video, a branded intro card, or a watermark for protecting your footage, having your logo in the edit is essential. The best part is that Premiere Pro lets you save your logo as a Motion Graphics Template for instant reuse in any future project.

Today we go over how to add a logo to your video in Premiere Pro.

How to Add a Logo in Premiere Pro

Creating the Graphics Layer

Open your project and navigate to the sequence where you want the logo to appear.
Create a new graphics layer by going to Graphics > New Layer. Using a graphics layer rather than directly importing the logo gives us the option to export it as a template later.

Importing the Logo

Go to File and select your logo file. PNG with a transparent background works best. Import it into Premiere Pro.
Position the logo on the Program Monitor. Drag it to the center of your composition, or to a corner for a subtle brand presence.

Customizing Duration and Position

Click on the graphics layer to expand or contract its duration on the timeline.
Use the Essential Graphics panel or Effect Controls to adjust the logo’s position, size, and opacity. For a corner bug, keep the scale small (15-25% of the frame) and set opacity to about 50-70%. For a full intro card, keep it at 100% opacity and center it.
Experiment with placement until it feels right for your project.

Exporting as a Motion Graphics Template

With the graphics layer selected, go to Graphics > Export as Motion Graphics Template.
Give the template a name you will recognize and click OK.
Premiere Pro saves it to your library. Now whenever you need to add your logo, go to the Essential Graphics panel, browse to your template, and drag it onto the timeline. The position, size, and opacity are all pre-set.

Adjusting for Future Use

Once the template is on the timeline, it behaves like any other clip. You can adjust its duration by dragging the edges, reposition it, or change the opacity.
If you update your logo, just create a new template with the updated file. Keep both templates in your library for older and newer projects.

Tips

Use PNG for transparency. JPEG files always have a solid background. PNG files support transparency so the logo sits cleanly over your footage.
Create multiple templates. Save one for corner placement, one for intro cards, and one as a semi-transparent watermark. Having variants ready saves time.
Use guides for consistent placement. Set up a guide at your preferred logo position so every video has the logo in exactly the same spot.
Animate the logo for intros. Add a text reveal animation or a simple fade-in by keyframing Opacity from 0% to 100%.
Match the logo to the footage. Use a white logo on dark footage, a dark logo on bright footage. Having both versions as templates makes this easy to switch.

That is how you add a logo in Premiere Pro and save it as a reusable template. Set it up once and you have branded content for every future project.

How to Add a Logo in Premiere Pro - A Step-by-Step Tutorial